Privacy policy

Last updated: May 2026

1. Introduction

Pelotonx is committed to protecting your personal data and respecting your privacy. This privacy policy explains what personal information we collect when you visit pelotonx.store or place an order with us, how we use it, who we share it with, and what rights you have in relation to it.

Please read this policy carefully before using our website or placing an order. By using pelotonx.store you acknowledge that you have read and understood this policy.

2. Who we are

Pelotonx is a cycling technology retailer registered and operated in the United States, serving customers in the United Kingdom.

Business name: Pelotonx Registered address: 1392 Tangier Way, Sarasota, Florida 34239, United States Email: support@pelotonx.store Support hours: Monday – Friday, 9:00 AM – 6:00 PM GMT

For any questions or concerns relating to this privacy policy or the way we handle your personal data, contact us at support@pelotonx.store.

3. What personal data we collect

We collect the following categories of personal data when you use our website or place an order:

3.1 Data you provide directly

  • Full name
  • Delivery address
  • Billing address where different from delivery address
  • Email address
  • Phone number where provided
  • Payment information processed securely through our payment providers — we do not store card details directly

3.2 Data collected automatically When you visit pelotonx.store, certain data is collected automatically through cookies and similar technologies including:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited and time spent on each page
  • Referring website or search term
  • Date and time of visit

For full details of the cookies we use and how to manage them, please see our Cookies Policy.

3.3 Data collected through transactions When you place an order we collect:

  • Order details including products purchased, quantities, and prices
  • Transaction reference numbers
  • Order history where you have created an account

4. How we use your personal data

We use your personal data only for the purposes set out below. We process your data on the following legal bases under the UK General Data Protection Regulation (UK GDPR):

4.1 To process and fulfil your order — Legal basis: contract We use your name, delivery address, email address, and payment information to process your order, arrange delivery, send order confirmation and shipping notification emails, and handle returns or refunds.

4.2 To provide customer support — Legal basis: contract We use your contact information and order details to respond to your enquiries, resolve complaints, and assist with warranty or return requests.

4.3 To operate and improve our website — Legal basis: legitimate interests We use automatically collected data to monitor website performance, identify technical issues, and understand how visitors use our site in order to improve the experience.

4.4 To comply with legal obligations — Legal basis: legal obligation We may process and retain certain data where required to do so by applicable law, including financial record-keeping obligations and fraud prevention requirements.

4.5 To send marketing communications — Legal basis: consent If you have opted in to receive marketing emails from us, we will use your email address to send you updates about products, offers, and news from Pelotonx. You may withdraw your consent and unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us at support@pelotonx.store.

We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects.

5. Who we share your data with

We do not sell your personal data to third parties. We share your data only where necessary to operate our business and fulfil your order, with the following categories of recipients:

5.1 Shopify Our website and ecommerce platform is provided by Shopify Inc. Shopify processes data on our behalf as a data processor in order to operate our store, process payments, and manage orders. Shopify's privacy practices are governed by their own privacy policy available at shopify.com/legal/privacy.

5.2 Payment processors Payment data is processed by our payment providers including PayPal, Shopify Payments, Apple Pay, and Google Pay. Each provider processes payment data in accordance with their own privacy policy and PCI DSS security standards. We do not receive or store your full card details.

5.3 Delivery carriers We share your name and delivery address with our carrier partners in order to arrange delivery of your order. Carriers are obligated to use this information solely for the purpose of completing your delivery.

5.4 Order tracking We use ParcelPanel to provide order tracking functionality. Your order reference and tracking information may be processed by ParcelPanel in order to display your delivery status.

5.5 Analytics providers We use Google Analytics to collect aggregated, anonymised data about website usage. Google Analytics does not identify individual users. For more information see Google's privacy policy at policies.google.com/privacy.

5.6 Legal and regulatory authorities We may disclose your personal data to law enforcement, regulatory bodies, or other authorities where required to do so by applicable law or legal process.

All third parties with whom we share personal data are required to handle it securely and in accordance with applicable data protection law.

6. International data transfers

Pelotonx is registered in the United States. By placing an order with us, your personal data will be transferred to and processed in the United States. We ensure that any such transfers are made in accordance with applicable data protection law and with appropriate safeguards in place including standard contractual clauses where required.

Shopify and other service providers we use may also process data in countries outside the United Kingdom. Where this occurs, appropriate transfer mechanisms are in place in accordance with UK GDPR requirements.

7. How long we keep your data

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, and reporting requirements.

  • Order and transaction records: 7 years from the date of purchase in accordance with financial record-keeping obligations
  • Customer support correspondence: 3 years from the date of the last interaction
  • Website analytics data: 26 months in aggregate form
  • Marketing consent records: until you withdraw consent plus 1 year

Once data is no longer required we securely delete or anonymise it.

8. Your rights

Under UK GDPR you have the following rights in relation to your personal data:

Right of access — You have the right to request a copy of the personal data we hold about you.

Right to rectification — You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.

Right to erasure — You have the right to request that we delete your personal data where there is no legitimate reason for us to continue processing it.

Right to restriction — You have the right to request that we restrict the processing of your personal data in certain circumstances.

Right to data portability — You have the right to receive the personal data you have provided to us in a structured, commonly used, machine-readable format.

Right to object — You have the right to object to our processing of your personal data where we rely on legitimate interests as our legal basis.

Right to withdraw consent — Where we process your data on the basis of consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

To exercise any of these rights, contact us at support@pelotonx.store with the subject line "Data Rights Request." We will respond within 30 days of receiving your request. We may need to verify your identity before processing your request.

9. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection matters.

Information Commissioner's Office Website: ico.org.uk Telephone: 0303 123 1113

We encourage you to contact us first at support@pelotonx.store so we can attempt to resolve your concern directly before you escalate to the ICO.

10. Data security

We take the security of your personal data seriously. Our website operates on Shopify's infrastructure which is certified to PCI DSS Level 1. All data transmitted between your browser and our website is encrypted using SSL/TLS technology. Access to personal data within our organisation is restricted to those who need it to perform their role.

Despite these measures, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but we are committed to implementing appropriate technical and organisational measures to protect your data.

11. Children's privacy

Our website and products are not directed at children under the age of 18. We do not knowingly collect personal data from anyone under 18. If you believe we have inadvertently collected data from a child, please contact us immediately at support@pelotonx.store and we will take steps to delete it promptly.

12. Cookies

We use cookies and similar tracking technologies on our website. For full details of the cookies we use, their purpose, duration, and how to manage your preferences, please see our Cookies Policy.

13. Changes to this policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. The date at the top of this page indicates when it was last revised. We encourage you to review this policy periodically. Continued use of our website following any update constitutes acknowledgement of the revised policy.

14. Contact us

For any questions, concerns, or requests relating to this privacy policy or your personal data, please contact us using the details below.

Contact us We aim to respond within 24 business hours

Business name: Pelotonx
Email: support@pelotonx.store
Registered address: 1392 Tangier Way, Sarasota, Florida 34239, United States
Support hours: Monday – Friday, 9:00 AM – 6:00 PM

If you have a question about your order, please include your order number in your message so we can assist you as quickly as possible.